Our Work
At Innovenna, we love tailoring solutions that fit our clients perfectly—no one-size-fits-all here! Each project is as unique as the businesses we work with, so no two are ever the same. We know you’re curious to see what we’ve been up to, so we’ve gathered some highlights from our portfolio. Consider this a glimpse into our creative playground, where strategy meets sparkle and every project shines in its own way!
Tech Recruitment Agency
Overview:
A tech-focused solo recruitment agency approached us with the idea of creating a basic recruitment training course. Through our strategic guidance, this concept evolved into a comprehensive “launch your recruitment career” program, offering aspiring recruiters the tools and resources needed to start their own businesses.
Our Approach:
We began with an in-depth strategy session to understand the client’s goals and audience. We then revamped the course to include business setup, personal branding, and career development modules. Our efforts included creating engaging content, crafting a strong brand identity, and implementing a targeted social media strategy. Continuous testing and optimisation ensured the course resonated with the right audience.
Results:
- ✅Successfully launched the reimagined course, with strong enrolment numbers in the first month.
- ✅Grew social media following 990x in three months and increased website traffic by 35%.
- ✅Established the client as a credible authority in the tech recruitment space.
Lead Generation Agency
Overveiew:
We partnered with a new lead generation service focused on the recruitment sector, tasked with creating a brand from the ground up. Our goal was to develop a clear, compelling strategy that would resonate with recruiters and effectively drive lead generation.
Our Approach:
We started with a deep-dive consultation to understand the client’s vision, then crafted a targeted marketing strategy. This included developing engaging website copy, creating high-quality content, and producing professional videos to highlight the service’s benefits. We also designed new marketing collateral and ensured that all messaging was clear, concise, and aligned with the client’s objectives. Despite budget and time constraints, we adapted traditional recruitment strategies to suit the unique needs of this new service.
Results:
- ✅Successful Website Launch: Created a user-friendly, visually appealing site that increased traffic and received positive feedback.
- ✅Effective Content Strategy: Positioned the client as a thought leader, boosting organic search traffic and engagement.
- ✅Engaging Video Content: Improved website and social media engagement, leading to higher conversion rates.
IT Services & Talent Solutions
Overview:
Innovenna partnered with a leading IT services and talent solutions company to revamp their marketing strategy, aiming to increase online visibility and establish thought leadership. The project focused on content development, social media management, and adapting to the client’s expanded service offerings.
Our Approach:
We conducted in-depth market research to develop a tailored marketing strategy that resonated with the client’s target audience. We focused on creating high-quality content, managing social media to boost engagement, and positioning the client as a thought leader in the IT services sector. Despite the client’s preference for minimal video content, we gradually introduced a video strategy to further enhance their online presence.
Results:
- ✅Massive Growth in Online Presence: Achieved a 789% increase in LinkedIn business page followers and a 911% increase in personal profile followers, significantly boosting brand visibility.
- ✅Enhanced Brand Reputation and Authority: Positioned the client as a credible leader in IT services and talent solutions, improving industry recognition and trust.
- ✅Successful Adaptation to Broader Service Offerings: Navigated the shift from talent acquisition to broader IT services, aligning marketing strategies with the client’s evolving business goals.
Virtual Sales Development Agency
Overveiew:
A newly launched virtual sales development company specialising in recruitment VA services partnered with Innovenna to build their brand from scratch. The project involved creating a cohesive brand identity, developing marketing collateral, setting up CRM and email marketing, and producing extensive content to establish a solid foundation for growth.
Our Approach:
We began by crafting a compelling brand identity, including logo design and brand guidelines, ensuring consistency across all materials. We developed essential collateral, implemented a tailored CRM system, and launched targeted email marketing campaigns to nurture leads. High-quality content, including blog posts and case studies, was produced to position the client as an industry authority. Throughout the process, we continuously monitored KPIs to optimise our strategies for maximum impact.
Results:
- ✅Increased Brand Visibility: Achieved an 80% increase in social media followers and a 65% boost in website traffic through targeted content and SEO.
- ✅Enhanced Lead Generation: Booked a 70% increase in client meetings and improved lead nurturing, resulting in higher conversion rates.
- ✅Established Brand Authority: Positioned the client as a trusted leader in virtual sales development, building credibility through thought leadership content.
Renewable Energy Recruitment Agency
Overview:
Innovenna partnered with this agency to create a marketing strategy that resonated with both candidates and hiring organisations in the rapidly growing renewable energy sector. Our goal was to enhance their market presence, engage their target audience, and establish them as a trusted authority in the field.
Our Approach:
We began with comprehensive industry research to understand the renewable energy ecosystem. This informed our tailored marketing strategy, which included creating compelling content, boosting social media engagement, and executing targeted outreach campaigns. We also focused on building the brand as a thought leader in renewable energy recruitment.
Results:
- ✅Enhanced Market Presence: Successfully positioned them as a recognised and trusted player in renewable energy recruitment, increasing brand visibility.
- ✅Increased Engagement and Conversion: Boosted social media engagement and improved lead generation and conversion rates among both clients and candidates.
- ✅Strengthened Client Relationships: Built strong relationships with hiring organisations, establishing them as a trusted advisor in recruitment strategies within the renewable energy sector.
Tech Recruitment Agency
Overveiew:
A newTech Recruitment Agency sought to revamp their brand and marketing strategy to match their new three-tiered service model. This project involved a complete rebrand, including the development of fresh content and the execution of a targeted marketing plan to elevate their market position and attract new clients.
Our Approach:
We partnered with a Tech Recruitment Agency to execute a complete rebrand, aligning their identity with a new three-tiered service offering. This involved creating a cohesive brand identity, developing high-impact content like case studies and social media posts, and launching a strategic multi-channel marketing campaign. The results? A successful rebrand that enhanced market differentiation, increased client engagement, and solidified the agency’s position as a leader in tech recruitment.
Results:
- ✅Successful Rebrand– A cohesive new brand identity that clearly communicates the agency’s three-tiered service model, enhancing market differentiation.
- ✅Content Creation and Engagement– Developed and executed a suite of tailored content, resulting in increased client engagement and improved lead generation.
- ✅Strategic Market Positioning– The agency successfully positioned itself as a leader in tech recruitment, driving new business and solidifying its reputation in the industry.
